c) p.11 Are new media a source of ‘progress’ in the sense that they enhance things we do in spheres of social activity – business, education, shopping, democracy etc? Could we say that such a proposition involves an ‘ideology of progress’?
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New Media is a realm of possibility. Where nearly anything is possible, for example, looking at ebay, there is not only the possibilty of shopping online and getting its delivered to your doorstep but there are people who make a living buying and selling on the website, people have created ebay stores becoming entrepreneurs, place of commerce, so within one website there is consumption and distribution. All possible because of the New Media.
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New media has also helped the evolution of education, Learn Direct is an organisation that provides you with courses to help educate and further your skills. You learn from home either by getting the materials sent to your door or you can do the courses over the internet. So with new media there is the ability to progress with in education.
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New media does produce an 'ideology of progress' by creating these realms of availability for the consumer, whether it be the possibilty to further your educational skills, or whether it be changing your consumption habbits by buying off the internet and even becoming a business through the internet (a realm of new media).
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