'New media' has broken away from the the 'old media' and into our everyday lives, it has "captured our imaginations" and because it has become such a phenomenon, "it shows little sign of becoming redundant".
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From page 10 of New Media: A critical introduction, Lister et al suggest that 'new media' is unsettled and is in a state of constant change compared to 'the media' which is far more controlled and in a settled state of equillibrium. New media has had such a cultural and economic effect on the society that we live in today with it changing constantly, key terms such as globilisation, modernity and post-modernity are used to explain how new media has effected the economic structure and how society has changed in order to adapt to this shift. New media has also created a 'post-industrial' age (Catells, 2000), where in western socities the main commerce is now to produce "goods to service and information industries", (Castells, 2000). The post-industrial society has created jobs that require better skills and better education to cope with the shift in employment. This is because the industrial age has been passed onto eastern socities where production of goods is cheaper so that the post industrial business can invest more and gain more profit.
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